HELIOS INGREDIENTS — B2B Web Development project
B2B Web Development
Client — Helios Ingredients

HELIOS INGREDIENTS

Market Authority for a Premium Bulk Supplier
DIGITAL TRANSFORMATION
Custom Website Development & UI/UX DesignContent Strategy & Market Update PublishingTechnical SEO & AI Search Optimization (SGE)Ongoing Web Maintenance & Infrastructure
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The Challenge
"Market Authority for a Premium Bulk Supplier"

Helios needed to modernize their digital storefront to reflect industry leadership. They required a high-performing B2B catalog, a dynamic content hub for market reports, and the ability to capture high-value organic traffic from aggressive competitors.

Client
Helios Ingredients
Services
Custom Website Development & UI/UX Design
Content Strategy & Market Update Publishing
Technical SEO & AI Search Optimization (SGE)
Ongoing Web Maintenance & Infrastructure
Project context
Before — Digital Presence
01
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High-Performance Web Development & UI/UX

Designed and developed a bespoke, modern WordPress website tailored specifically for the B2B procurement journey — clean architecture, optimized load speeds, and a seamless user experience that elevates the Helios brand identity.

High-Performance Web Development & UI/UX
Step 01
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Content-Driven Authority

Engineered a dynamic content pipeline. We actively manage and publish monthly Market Updates covering Coconut, Hazelnut, and Vine Fruit sectors, driving high-quality relevant traffic and keeping buyers informed.

Content-Driven Authority
Step 02
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Entity-Based AI SEO Optimization

Increased the information density of product pages, injected advanced B2B Schema markup, and structured content to directly answer complex procurement queries — training Google's AI to view Helios as the primary source of truth.

Entity-Based AI SEO Optimization
Step 03
The Work

What We Built

A complete digital transformation — from architecture and design through to launch and ongoing performance.

The Platform
The Platform
The Experience
The Experience
The Catalog
The Catalog
The Reach
The Reach

Numbers That Matter

0%
Surge in Search Visibility
0K
Monthly Search Impressions
0st
Organic Rank — Bulk Creamed Coconut UK

Delivered within the first quarter of engagement.

HELIOS INGREDIENTS results
RESULTS

What We Delivered

01

Delivered a modern, secure, and highly scalable digital storefront showcasing their extensive product catalog.

02

Captured Google's AI Overviews — featured as the primary industrial supplier directly within generative search summaries.

03

Secured the #1 organic position for high-intent B2B keywords including "bulk creamed coconut uk".

04

Scaled search impressions from 77K to over 115K in a single quarter with a significant increase in engaged traffic.